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How to Create Buyer Personas For Your Business

A buyer persona is semi-fictional representation of your ideal customer. It helps you to understand and empathise with your marketplace. Assisting you with knowing their needs, appreciating their pain points and recognising how they’re motivated, so you can design the solutions you need to attract, engage and convert them.

User Experience (UX) is forecast to be the single biggest driver of business and digital growth this decade so, understanding and developing targeted buyer personas will be at the heart of your success.